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MarketingVersion 1.0.0Low
Performance Report
Generates the social channel performance report with trends and actions. Use at month or week end.
Pack: Social MediaProcedure
- 1Collect per-channel data: reach, engagement, visits, followers
- 2Compute engagement rate = interactions / reach
- 3Compare with the previous period and the industry benchmark
- 4Highlight the 2 best and 2 worst pieces with hypotheses
- 5Propose 2 actions for next month
Rules
- · No aggregated data without source and period
- · If unavailable, the industry benchmark is reported as "not available"
- · The report never judges employees: it looks at content
Expected output
KPI table per channel + period comparison + 2 highlights + 2 actions
When not to use it
- · Channels not published directly: the report relies on manual data
- · Data unavailable: never extrapolate trends from a single post
Example requests
«How did socials perform this month?»
