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MarketingVersion 1.0.0Low

Performance Report

Generates the social channel performance report with trends and actions. Use at month or week end.

Pack: Social Media

Procedure

  1. 1Collect per-channel data: reach, engagement, visits, followers
  2. 2Compute engagement rate = interactions / reach
  3. 3Compare with the previous period and the industry benchmark
  4. 4Highlight the 2 best and 2 worst pieces with hypotheses
  5. 5Propose 2 actions for next month

Rules

  • · No aggregated data without source and period
  • · If unavailable, the industry benchmark is reported as "not available"
  • · The report never judges employees: it looks at content

Expected output

KPI table per channel + period comparison + 2 highlights + 2 actions

When not to use it

  • · Channels not published directly: the report relies on manual data
  • · Data unavailable: never extrapolate trends from a single post

Example requests

«How did socials perform this month?»