GA4 Traffic Report

Procedure

1. 1List properties (ga_list_properties) and confirm which to use
2. 2Read the traffic summary (ga_traffic_summary) for the requested period
3. 3Read top pages and conversions, compare with the previous period
4. 4Flag anomalies (ga_detect_anomalies) only if asked or evident
5. 5Close with 3 lines: what grows, what drops, what to do

Rules

• · Aggregate metrics only: no user identifiers
• · Every number carries period and update time
• · Reports stay cached 30 minutes: say so

Expected output

Traffic summary + top pages + conversions + period comparison + 3 actions

When not to use it

• · Property not chosen: ask which one, do not assume
• · Single-day data presented as trend: that is not a trend
• · Off-whitelist metrics (e.g. userId): unavailable, aggregates only

Example requests

«How did the site do in the last 28 days?»