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ResearchVersion 1.0.0Low
Price Comparison
Compares competitor prices against our offer. Use to decide positioning.
Pack: Competitor ResearchProcedure
- 1Align specs: models, sizes, materials, included services
- 2Collect published prices, with date
- 3Compare like-for-like
- 4Compute market positioning
- 5Flag where our offer is pricier and where it is cheaper
Rules
- · Compare equivalent products only: spec differences make comparison useless
- · Every price with source and date
- · No unpublished price data
Expected output
Price table (competitor, specs, price, source, date) + positioning
When not to use it
- · Unpublished prices: report 'not published', never estimate
- · Non-comparable products: align specs first
Example requests
«Let us compare our direct competitors' prices»
