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ResearchVersion 1.0.0Low

Price Comparison

Compares competitor prices against our offer. Use to decide positioning.

Pack: Competitor Research

Procedure

  1. 1Align specs: models, sizes, materials, included services
  2. 2Collect published prices, with date
  3. 3Compare like-for-like
  4. 4Compute market positioning
  5. 5Flag where our offer is pricier and where it is cheaper

Rules

  • · Compare equivalent products only: spec differences make comparison useless
  • · Every price with source and date
  • · No unpublished price data

Expected output

Price table (competitor, specs, price, source, date) + positioning

When not to use it

  • · Unpublished prices: report 'not published', never estimate
  • · Non-comparable products: align specs first

Example requests

«Let us compare our direct competitors' prices»